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This established June 23 as a replacement for Ladies’ Day, which itself created a small pent-up demand. The two Friday night games at Fenway Park kiboshed the usual Friday afternoon Ladies’ Day games, which the Red Sox had regularly staged since the Great Depression.

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The Red Sox were the next-to-last ball club in the American League to install lights, expanding the opportunity to attend a weekday ball game to an entirely new swath of the Greater Boston population that had work or home obligations on weekday afternoons. Night baseball’s arrival at Fenway that season created enormous excitement in Boston. The unanticipated high demand for Ladies’ Day tickets was sparked by the inaugural night game at Fenway Park ten days earlier on Friday, June 13, and accelerated by the next two night games there on Wednesday, June 18, and Friday, June 20. The “tax and service charge” associated with a Ladies’ Day ticket in 1947 was fifty cents, less than one-half the price of the usual $1.20 ticket for an unreserved grandstand seat. “Women will have to buy their tax and service charge tickets in advance,” rather than on the day of the game. “Because of this situation, the Red Sox announced a new policy for future Ladies’ Days,” the Globe reported. The club never anticipated a sellout crowd that day. Red Sox management had to deny entrance to thousands of female fans because there were no more seats in the grandstand to fill that afternoon, since total attendance that day was a near-capacity crowd of 34,160.The paid attendance was 20,652, supplemented by those 9,813 with Ladies’ Day passes and the 3,695 passes the Red Sox provided to members of local youth groups. The Boston Globe reported that it was “the largest Ladies’ Day crowd in Boston baseball history,” for a promotion that dated back twenty-four years to its reinstitution at Fenway Park in 1923. However, only 9,813 of those women actually scored entry into the ballpark, as the other 10,000 or so were shut out at the ticket window and remained milling outside the ballpark for more than an hour.

Confronting Threats to Multiple BusinessesĪt a Monday afternoon ball game on June 23, 1947, an estimated 20,000 women sought admission to Ladies’ Day at Fenway Park for the game between the Boston Red Sox and Detroit Tigers.

Roofing, Real Estate, and Religion Mixed with Baseball.

Arthur Soden: Baseball Owner & Capitalist with a Methodist Mission.

Women and Children at the Ballpark via Discounted Admission: 1942 to 1989.

Women and Children at the Ballpark via Discounted Admission: 1882 to 1941.

Combat Veterans Return to Baseball, 1968 to 1971.

Playing Ball While on Military Duty, 1967 to 1969.

Replacements for Reserve-Duty Players, 1967.

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Vietnam-War Impact to Professional Baseball, 1964 to 1969.

Twi-Night Doubleheaders: A Brief History.

Sunday-Only Ballparks in Northern New Jersey, 1897–1908.

Sunday Baseball Adoption in the New England States, 1891 to 1939.

Steeplechase Island, a Sunday-Only Ballpark in Connecticut.

Sabbatarian Ballplayers: Refusing to Play on Sunday.

Rocky Point: A Lone Outpost of Sunday Baseball in Sabbatarian New England.

Red Sox Sunday-Only Road Trips Pre-1929.

Pleasure Island, a Sunday-Only Ballpark Near Albany, New York.

Obstructing Access to the South End Grounds: The Booker House.

Night Games in the Negro National League, 1930-1942.

Night Baseball Adoption in New England, 1927 to 1947.

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League Champion: How Success in Pro Sports Transformed from Best Record to Playoff Winner.

Ladies’ Day at Boston Red Sox Games: How Discounted Admission for Women Impacted Game Schedules.

Kids’ Discount Admission to Fenway Park, 1925 to 1966.

How the Shaughnessy Plan Redefined Success in Sports.

Christy Mathewson, the Last Sabbatarian Ballplayer.

Boston Nationals First Engage in Sunday Baseball, 1903-1906.

Bob Swackhamer, Lighting Engineer of Night Baseball.

Before Night Baseball: Lighted Events at MLB Ballparks.

Bat Day: Origins of the Ballpark Giveaway.

Baseball Biography: A Comprehensive History.

Replacing Fenway Park: Multi-Sport Stadium Proposals in Boston.

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Free Red Sox Tickets at the Grocery Store, 1960-1961.Father-Son Games at Fenway Park, 1958-1976.Winning Homer on Maine Day at Fenway Park.Family Night Promotion at Fenway Park, 1954-1968.Jimmy Fund Game at Fenway Park, 1957-1966.Attracting Red Sox Fans to Fenway Park: Expansion of Night Games and Use of Promotions, 1946 to 1967.100th Anniversary of Modern Night Baseball in 2023.